Unit 1: Academic Writing (25 Marks) v What is academic writing? Academic writing refers to the type of writing which is produced for the educational and research purposes. In other words, any writing done to fulfill a requirement of a school or college or university is called academic writing. It is performed by subject experts, scholars, university professors, researchers and professionals. It is formal and impersonal writing written in academic setting. In English, academic writing is linear, which means it has one central point or theme with every part contributing to the main line of argument without digression or repetition. Its main purpose is to inform rather than to entertain. For example: writing journal, book review, editorial, CV, etc. v Features of academic writing Since academic writing is the standard form of writing, it has some characteristic features which are discussed below: a. Formality: It uses formal language....
Specification Chart Question types Total questions Number of questions to be answered and marks MCQs 14 14×1=14 Short questions 6+3 extra 6×7=42 Long questions 2+1 extra 2×12=24 Total Marks 80 Unit I: Introduction (10) v What is communication? ü The term 'communication' refers to the process of exchanging a message between the participants. ü It is the process of exchanging ideas, thoughts, facts, feelings, emotions, and experiences between people. ü It is used to express our inner purposes, attitudes, feelings, and to describe events. The message is transmitted from the communicator (sender) to the receiver in communication. ü "Communication is the act of transmitting information." –Amber ü There are mainly two types of communication: personal communication and mass communic...